David Does Stuff
This is the full operating blueprint for David Cutler Defending BizDev +/- AI.
See architecture, growth strategy, business model, and trajectory.
The Big Picture and Core Purpose
Through conversation that informs and inspires, David functions as a marketplace broker, matching great solutions with great business developers, unified by a methodology that prioritizes customer success.
The mission is to defend against the threat of AI making B2B salespeople disposable, asserting that humans who leverage their judgment, empathy, and relationship skills are a durable competitive advantage.Partner Ecosystem
The platform sits between two types of qualified partners:
The platform sits between two types of qualified partners:
- Solution Partners: Companies (e.g., DemandBright is the first) with AI-native capabilities, tools, and services. They need qualified BizDev professionals who genuinely care about client outcomes.
- BizDev Partners: Individual B2B salespeople, founders, and growth-minded operators. They need access to better tools, current methods, and representable solutions.
Platform Architecture
The architecture consists of three layers using separate Claude Projects:
The growth engine uses a Content Flywheel to qualify both partner types simultaneously: Post → Conversation → Session → Insight → Post.
LinkedIn is the primary channel, capitalizing on its shift toward a "marketplace for business expertise". The content strategy is organized into a funnel:
The model is a two-sided marketplace where trust earned in conversation is the core asset. Revenue is generated four ways: Solution Partners pay for distribution, BizDev Partners pay for access (tool and room), Individuals pay per session (the ladder), and the platform earns on matched introductions.
The Revenue Ladder builds from free qualification to recurring and advisory services:
The implementation is broken into four phases:
The architecture consists of three layers using separate Claude Projects:
- Project 1 — Your POV (The Source of Truth): Holds the living intellectual property, including the manifesto, V.A.L.U.E. framework, session scripts, and market intelligence.
- Project 2 — The Sprint Builder (The Deployment Layer): Contains the Sprint Builder AI-powered artifact and a knowledge file for each solution partner. This is where partners perform the work.
- You — The Middle Layer: Acts as the qualification layer between Project 1 and partners accessing Project 2.
The growth engine uses a Content Flywheel to qualify both partner types simultaneously: Post → Conversation → Session → Insight → Post.
LinkedIn is the primary channel, capitalizing on its shift toward a "marketplace for business expertise". The content strategy is organized into a funnel:
- The Honest Deal: A LinkedIn provocation and landing page for lead capture, focusing on stalled or fragile deals.
- Deal Autopsy: A named session series (30-45 minutes, no slides) where a real deal is broken down. This format trains the audience to pay for access.
- Monday BizDev Sessions: The core recurring offer; a weekly working session for a small group with active B2B deals.
The model is a two-sided marketplace where trust earned in conversation is the core asset. Revenue is generated four ways: Solution Partners pay for distribution, BizDev Partners pay for access (tool and room), Individuals pay per session (the ladder), and the platform earns on matched introductions.
The Revenue Ladder builds from free qualification to recurring and advisory services:
- FREE: LinkedIn content and session previews.
- TIER 1 ($49): Deal Autopsy: Group Session.
- TIER 2 ($149–$199): Deal Autopsy: Deep Dive (smaller group, 90 minutes).
- RECURRING ($79/mo founding rate): Monday BizDev Sessions.
- TIER 3 ($500–$1,500): Private Deal Session / Advisory.
The implementation is broken into four phases:
- Phase 1 — Foundation (Week 1): Create Project 1 (Core POV) and Project 2 (Sprint Builder), test the Sprint Builder, and seed the transition from the existing Opportunities & Obligations project.
- Phase 2 — LinkedIn Engine (Week 2): Post the Honest Deal demand test, build the funnel in Systeme.io, and run the first free Deal Autopsy session.
- Phase 3 — Paid Access and Founding Cohort (Weeks 3-4): Announce the first paid Deal Autopsy session, launch the Monday BizDev Sessions founding cohort ($79/month), and qualify DemandBright as the first Solution Partner.
- Phase 4 — Marketplace Mechanics (Month 2-3): Identify and qualify the first three BizDev Partners, set up partner distribution flow, and prepare for LinkedIn H2 2026 events.
Let's Go!
David
617-331-7852
David@DavidCutler.net
Growth Actions: www.DavidCutler.net
Web3 Applied: www.TruthRefinery.com
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