My Biz & 4 Buckets




summarize this video with specific references and action items to take advantage of each. 


For context about me, here's my overview: 

Your business is defending individual B2B sales professionals - the ones who actually care about customer success - as AI kills 90% of their jobs by 2028.

You're not helping companies optimize. You're helping people survive and thrive while their employers replace them with robots.

The positioning: "While your company implements AI to optimize their RevOps funnel, here's how YOU use AI to protect your value and grow your revenue regardless of what tools they force on you."

Three audiences:
- The Bored: Capable people trapped doing tactical grunt work
- The Confused: Professionals drowning in change
- The Invisible: High performers afraid to share what they know

Your edge is "Strategic Intelligence Translation" - you give frontline people executive-level frameworks. Plus "Blame the Robots" positioning that lets you deliver hard truths without making people defensive.

Core methodology: V.A.L.U.E. Framework (Verify, Align, Link, Unite, Expand) for buyer-controlled sales in non-linear processes.

Current state: Zero revenue. Proving you can execute consistently before adding complexity. 12 straight weeks of Monday noon sessions ("Cut to the Chase with David Cutler: BizDev Acceleration") as your community engine and content factory.

Revenue model:
- Year 1: $87-134k
- Years 2-3: $351-534k
- Mix of workshops, speaking, digital products

You're building "DaveBot" modules - five AI assistants that teach people to build their own systems, not dependency on you.

Infrastructure: Google Workspace, systeme.io, 2,000 relevant LinkedIn connections from your 8,000-person network.

Business model: Catalyst. Time-bounded engagements. Complete transformation, then exit. No ongoing retainers that drain your energy on administrative bullshit.

Partnership with (wife) Anne for strategic oversight - she has override authority at weeks 4, 8, 12 to stop you from abandoning things halfway through (your historical pattern).

Dan Martell's video outlines 4 buckets of online income (Trash, Easy, Medium, Hard), with concrete examples of what to avoid and what to build if you want compounding, AI-leveraged revenue in 2026 and beyond.[1] Applied to your positioning, it is essentially a prioritization map for which offers, formats, and products you should double down on first and which to ignore.[1]

***

## 4 Buckets + Your Role

- Trash: Models that are already being eaten by AI, are hyper-speculative, or structurally rigged against the individual (NFT flipping, low-level data entry, basic captioning, MLM, undifferentiated print-on-demand, casual day/crypto trading).[1]
- Easy: Service skills you can spin up in 30–60 days to earn 5–10k/month (short-form editing, social copywriting, AI chatbot setup, AI receptionist, UGC middleman, virtual/executive assistant).[1]
- Medium: Outcome-tied services and small products at 10–50k/month potential (automation agencies, LinkedIn growth systems, micro SaaS/AI tools, AI content agency, high-end motion graphics).[1]
- Hard: Multi-year asset-building (AI-first investing, AI software products, buying "boring" businesses and automating them with AI, personal brand + commerce, AI-powered subscription communities, licensing AI playbooks).[1]

Action for your business:  
- Explicitly position your offer ladder so B2B sales pros can see which of your products sit in Easy (immediate skill + income lift), Medium (systems that change their role), and Hard (building assets beyond their employer).[1]

***

## Trash: What You Tell Sales Pros To Avoid

Key message: Your people are vulnerable to "AI-proof income" hype. Your brand becomes the one that tells them what *not* to chase.

Trash list from Dan (reframed for sales pros):[1]
- NFT/crypto flipping and casual day trading. Too volatile, zero strategic skill transfer, and most people lose money.  
- MLM / recruit-to-earn schemes. No control, reputational risk, and misaligned with a buyer-centric ethic.  
- Low-level data entry, basic captioning/subtitles, Fiverr microtasks, me-too print-on-demand. These are the exact classes of work AI is already obliterating in 2026.[1]

Actions for you:  
- Build a "Trash Filter for Sales Pros" using V.A.L.U.E.:  
  - Verify: "Is this work already being automated by tools like Gong, Outreach, or internal bots?"  
  - Align: "Does this align with becoming a strategic revenue partner, or does it push me toward disposable tasks?"  
  - Link: "Can I clearly link this to C-suite business outcomes (pipeline quality, sales cycle compression, expansion revenue)?"  
  - Unite: "Does this create more collaboration with RevOps/Marketing/CS or isolate me as a task monkey?"  
  - Expand: "Will this portfolio of skills still be worth *more* in 3–5 years?"  
- Turn this into:  
  - A one-page checklist PDF ("Is This Side Path Trash?") you give away in your Monday sessions.  
  - A 10–15 minute "Blame the Robots" segment: "Look, the robots already own this lane—don't build your future there."  

***

## Easy Bucket: Fast Cash Skills You Can Teach

Dan's Easy bucket is "5–10k/month, 30–60 days, beginner friendly."[1] For B2B sales pros, this maps perfectly to: "Keep your W-2, but build income and leverage on the side using AI skills tied to revenue."

Easy examples (and how you can turn them into products):[1]

1. **Basic short-form editing**  
   - In the video: repurposing long-form into clips using AI tools.[1]
   - For sales pros:  
     - Turn call recordings, demos, and webinars into authority clips for LinkedIn.  
   - Actions:  
     - Create a "Rep Your Wins" mini-workshop: how to feed Zoom/Gong calls into an AI workflow (e.g., Vizard/Runway/Captions) and post 3 clips/week on LinkedIn without video expertise.[1]
     - Provide a "3-clip-per-week pipeline" SOP as a mini digital product.  

2. **Social media copywriting**  
   - In the video: writing posts that get customers to buy, aided by AI tools.[1]
   - For sales pros:  
     - Teach "AI-assisted LinkedIn posts that your VP of Sales wants you writing."  
   - Actions:  
     - Build a V.A.L.U.E.-driven post template pack (problem pattern, proof story, buyer-verification CTA).  
     - Run a live "Turn one call into 5 posts" exercise in your Monday sessions.  

3. **AI chatbot setup for small businesses**  
   - In the video: setting up AI chatbots to save owners time, get them more leads, and handle support questions.[1]
   - For sales pros:  
     - Specialize in "Buyer-Intelligent Chat Flows" for small B2B companies (qualification, objection handling, routing).  
   - Actions:  
     - Design a 2-hour "Sales Rep to AI Chat Architect" workshop where they:  
       - Extract real objections from their own call notes.  
       - Structure them into chatbot flows using your V.A.L.U.E. logic (Verify buyer context, Align to fit, Link to value, etc.).  
     - Offer a small paid cohort to build their first chatbot for a side client, not their employer.  

4. **AI receptionist / inbound call handling**  
   - In the video: AI tools that handle inbound calls, qualification, scheduling, and FAQs.[1]
   - For sales pros:  
     - Upsell this as a side service to small agencies or consultancies in their network.  
   - Actions:  
     - Create a "Smart Intake" playbook: how to script AI reception for better lead quality than a generic call center.  
     - Your Monday session: live teardown of one intake script per week.  

   - In the video: connecting brands with creators and taking a cut.[1]
   - For sales pros:  
     - Position this as "Customer Stories Machine": match your existing network of happy customers with content creators and run the process.  
   - Actions:  
     - Build a "3-call UGC case study" system (discovery, story extraction, AI-assisted editing → outcome-focused LinkedIn posts and short videos).  
     - Use this to show sales pros how to commoditize their relationship capital without being "an agency."  

   - In the video: rich people pay to buy back their time; VAs get access to high-level operators.[1]
   - For sales pros:  
     - "Fractional Chief of Strategic Intelligence" for small founders: use your sales brain + AI to triage opportunities and communications.  
   - Actions:  
     - Create a "90-Minute CEO Debrief" service template: weekly AI-summarized pipeline, risk radar, and opportunity map.  
     - Package as a one-page offer your audience can copy, aligned with your "buyer-controlled sales" philosophy.  

How this ties to your business:  
- Easy bucket = your "first 90 days" revenue offer category: 3–5 micro-workshops + templates that show reps they can earn money now without betraying their day job or values.[1]

***

## Medium Bucket: Where Your Core Business Lives

Dan frames Medium as 10–50k/month by solving real revenue and growth problems with multi-skill work.[1] This is exactly your "Strategic Intelligence Translation" sweet spot.

Medium examples and your action items:[1]

1. **Automation agencies**  
   - In the video: building automations that save time and make money at scale, making you "bulletproof" for the future.[1]
   - For you:  
     - Your DaveBot modules *are* an automation agency in a box for individual reps and micro-teams.  
   - Actions:  
     - Turn "DaveBot Setup" into a 4-week productized sprint for sales pros:  
       - Week 1: Verify – map their current funnel, identify AI-threatened tasks.  
       - Week 2: Align – re-architect workflow around buyer-controlled stages.  
       - Week 3: Link – automation for research, outreach, and call prep.  
       - Week 4: Unite/Expand – reporting and collaboration views for managers.  
     - Document 3–5 case studies as soon as you have beta users; Dan calls this out as critical for this bucket.[1]

2. **LinkedIn growth systems powered by AI**  
   - In the video: CEOs paying for audience, reach, and trust; someone owning the "build authority" outcome.[1]
   - For you:  
     - This dovetails directly with your 2,000 relevant connections and Monday show.  
   - Actions:  
     - Design "The Invisible to In-Demand" package:  
       - 30 days of AI-assisted post drafting using your frameworks.  
       - A simple analytics loop that shows "conversations started," not vanity metrics.  
     - Use this as a flagship Medium offer: "Replace automated spam with AI-powered strategic visibility."  

3. **Micro SaaS / small AI tools**  
   - In the video: tiny tools that save time for niches, charged monthly.[1]
   - For you:  
     - Each DaveBot module can become a micro SaaS pattern (even if the UI is just systeme.io + AI wrappers at first).  
   - Actions:  
     - Identify one "micro-SaaS pattern per audience":  
       - The Bored: "Pipeline Pattern Detector" (alerts when they're stuck in grunt work instead of selling).  
       - The Confused: "Change Radar" (AI digests internal emails and decks, translating changes into "What this means for your quota").  
       - The Invisible: "Proof Vault" (auto-curated wins, stories, and metrics for use in reviews and content).  
     - Deliver v1 as Notion/GSheets + prompts; evolve to software later, per Dan's advice that most winners start simple.[1]

4. **AI content agency**  
   - In the video: using tools like HeyGen and ElevenLabs to create high-volume, brand-aligned content without heavy production.[1]
   - For you:  
     - Not a full agency, but a "Sales Narrative Engine" for reps and small teams.  
   - Actions:  
     - Build "Cut to the Chase Content Lab" as an upsell from your Monday calls:  
       - 1 day: turn one rep's real deal cycle into a content series (posts, email, talk track, short videos).  
       - Use AI to generate variants tailored to specific verticals and personas.  

5. **High-quality motion graphics**  
   - In the video: motion graphics as the separator once AI commoditizes basic content.[1]
   - For you:  
     - This is a partner lever, not your personal skill.  
   - Actions:  
     - Once you have clear offers, find 1–2 motion designers to create signature visual frameworks (V.A.L.U.E. flywheel, "Blame the Robots" sequence diagrams, etc.).  
     - Package these visuals into your workshops and keynote decks.  

***

## Hard Bucket: Your Long-Term Play

Dan's Hard bucket is multi-year, high-difficulty, potentially million-plus/month: building assets and empires.[1] You are already architecting toward several of these.

Hard examples and your roadmap:[1]

1. **Software AI products**  
   - Dan notes his AI products and venture studio have become his most lucrative activity, with recurring revenue and high exit multiples.[1]
   - For you:  
     - DaveBot becomes a licensable platform for other consultants, trainers, and small sales teams.  
   - Actions:  
     - Treat every manual DaveBot workflow you build this year as "seed patterns" for later productization (log inputs, outputs, user roles, and failure modes).  
     - Involve Anne at weeks 4, 8, 12 as "Product Board" checkpoints: no new modules unless existing ones prove usage.  

2. **Buying/transforming small businesses using AI**  
   - In the video: friend buying a campground, layering AI-powered booking and management, turning it into a cash printer.[1]
   - For you:  
     - Not a near-term move, but the strategic arc: buying small sales-enablement or training shops whose owners want out, then infusing DaveBot + your frameworks.  
   - Actions (future-focused):  
     - Keep a lightweight CRM of boutique sales trainers, RevOps shops, and enablement agencies likely to sell in 3–5 years.  
     - Use your Monday show to build relationships with them now.  

3. **Personal brand + content machine for deal flow**  
   - In the video: MrBeast/Feastables and Logan Paul/Prime as exemplars of content → commerce empires, with emphasis on consistency and commitment.[1]
   - For you:  
     - Your Monday sessions are exactly this. The job now is simply not to stop.  
   - Actions:  
     - Commit publicly (on LinkedIn + to your audience) to 52 consecutive Monday sessions.  
     - Install "content derivatives" as non-negotiable: each session yields  
       - 1 teaching clip  
       - 1 story clip  
       - 1 "Blame the Robots" pattern interrupt post  
     - Use Anne's override authority specifically to prevent "format hopping" when you get bored.  

4. **Subscription communities powered by AI curation**  
   - In the video: monthly-fee communities where AI supports members with tailored answers and curated knowledge.[1]
   - For you:  
     - This is the natural Year 2–3 vehicle for the Bored, Confused, and Invisible: a place where they practice "buyer-controlled sales" under AI-augmented guidance.  
   - Actions:  
     - Treat the first 12 weeks of Monday calls as pilot for your "Frontline Strategic Intelligence Guild."  
     - Start collecting questions and patterns now so your community AI can later answer in your voice, using your V.A.L.U.E. framework.  

5. **Licensing AI playbooks**  
   - Dan explicitly calls out system prompts and playbooks as new IP that can be licensed and turned into passive income, pointing to custom GPTs as an example.[1]
   - For you:  
     - This is directly your DaveBot vision: licensing front-line sales AI playbooks to trainers, enablement leaders, and boutique agencies.  
   - Actions:  
     - Standardize each DaveBot module as a "Playbook Packet":  
       - Problem statement, upstream/downstream impacts  
       - Prompts and guardrails  
       - Expected outputs and business metrics  
       - Implementation steps using common tools (Google Workspace, CRM, LinkedIn)  
     - Offer limited "white label" rights to 3–5 early partners in Year 2 as a test.  

***

## Concrete 90-Day Action Plan (Aligned With Dan)

Weeks 1–4 (Prove consistency & Easy wins)[1]
- Lock in your 12-week Monday session calendar and publish it.  
- Launch one Easy-bucket micro-offer for sales pros:  
  - "From Invisible to In-Demand: 30-Day AI-Assisted LinkedIn Presence Sprint."  
- Create and ship:  
  - Trash Filter one-pager for sales pros (based on Dan's bucket 1).  
  - A simple V.A.L.U.E. content template pack for LinkedIn posts.  

Weeks 5–8 (Start Medium bucket offers)[1]
- Recruit 3–5 beta participants for "DaveBot Setup Sprint" (your automation-agency-in-a-box offer).  
- Build your first 2–3 case studies using Dan's advice (discount for outcome + permission to use as public proof).[1]
- Add a recurring Monday segment: "From Tactics to Systems," where you translate one easy skill into an automation/system each week.  

Weeks 9–12 (Plant Hard-bucket seeds)[1]
- Name and articulate the future subscription community (e.g., "Frontline Strategic Intelligence Guild").  
- Begin tagging all session content and Q&A by bucket (Easy/Medium/Hard) in your knowledge base so you can later feed it into AI curation.  
- Document your first two DaveBot playbooks as licensable assets (even if you do nothing with them yet).  

Throughout all 12 weeks:  
- Use "Blame the Robots" to de-escalate fear: "Your company is optimizing for the funnel; here's how *you* get paid for thinking, not clicking."  
- Tie everything back to V.A.L.U.E. so reps see a coherent path from "tactical grunt work" to "strategic asset builder," not just a
 pile of hustles.


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