David Diving In

David Cutler: Defender of Business Developers

I'm helping B2B sales professionals turn market changes, like AI disruption, into career possibilities. 

I am building a personality-driven business model that proves attitude and expertise inspire conversation, followers, and community … that generates insights, opportunity, and revenue.

Our conversations are about AI providing information and production. But the unique value of us humans provides judgment: reading the room, understanding culture, navigating ethics, and synthesizing context that turns data into decisions, hunches, and actions.

Who This Is For:

B2B sales professionals and business developers navigating the shift from tactical execution to strategic advisors who orchestrate multiple channels - using AI for research while building value through video, content, events, and relationships across platforms buyers actually use.

The Market Opportunity:

B2B salespeople are experiencing the biggest transformation in decades, creating clear opportunities for professionals who adapt.

Buyers now use AI to research solutions and share concerns with chatbots they'd never share with vendors. Sales professionals see this happening. One example, Mark Gillanders' LinkedIn post about KPI frustrations got 3,426 reactions with the top comment: "Great salespeople don't leave because of targets. They leave because the targets lost meaning."

The $4.8B sales training market is saturated with consultants optimizing company processes. But the most eager business developers need something different: honest conversations about what's changing and actionable steps for what THEY can control - How to transition from tactical grinder to strategic advisor. How to build value that AI can't replace. How to create options and define their new roles regardless of what their company does.

I advocate for those opportunities.

What I'm Building:

I've spent years iterating these frameworks and platforms:

  • V.A.L.U.E. methodology for individual sellers navigating transformation

  • Strategic Intelligence Translation for turning complexity into action

  • AI Liberation Toolkit for leveraging AI to increase individual value

  • Monday No Blues community sessions for real conversations about what's working

Free content and community builds following → Workshops and strategic sessions emerge naturally from referrals → Speaking and membership opportunities amplify reach

Year 1 target: $50-150k across workshops (primary), strategic sessions (secondary), and speaking/hosting (tertiary)

The test: Can an authentic "Defender of Business Developers" positioning build a following that naturally monetizes across multiple channels in 90 days?

I've got several thousand relevant B2B contacts, proven facilitation skills, and a market ready for this conversation. Testing multi-channel traction with regular checkpoints for iteration and optimization.

My Approach:

Name the real issues. Make the right decisions. 

Let’s have open conversations about real changes and taking action on what we can control.


David

 David@DavidCutler.net

 617-331-7852
 www.DavidCutler.net