AI Transforming the Business of Hollywood
AI Transforming the Business of Hollywood
Michael's presentation parallels the revolutionary changes happening in B2B sales relationships. Just as the filmmaking ecosystem is being transformed by AI, the buyer-seller dynamic is undergoing a reinvention.
Fundamental Relationship Principles
The business relationship fundamentals remain unchanged - trust, value, and results still matter. However, how these are delivered is transforming dramatically. Just as filmmakers are moving from text-based to multimodal interfaces, B2B relationships are evolving from persuasion-based to proof-based interactions.
The "uncanny valley" in B2B sales isn't about CGI humans, but about the gap between promised value and delivered results. According to Mark Stouse's analysis, by 2028, an estimated 90% of traditional B2B sales roles will disappear precisely because buyer-side AI will detect this gap instantly.
Native Integration Is Critical
Universal Pictures recognizes the need for "Artist Native Production Pipelines" - tools that work the way creators already work. Similarly, successful B2B professionals must develop "Buyer Native Communication Pipelines" that align with how modern AI-empowered buyers make decisions.
The compositing of mixed assets in filmmaking mirrors how sales professionals must now blend data analysis, causal proof, industry expertise, and human insight to create compelling business cases that satisfy both human decision-makers and their AI evaluation systems.
Today's Reality
AI as a Business Relationship Accelerant
Just as Universal Pictures uses AI for brainstorming and experimentation, forward-thinking sales professionals are employing AI to:
- Filter for truly relevant opportunities
- Handle misaligned bureaucratic demands
- Focus preparation on what actually matters to customers
- Support meaningful, not mechanical, customer engagement
Communities Collaborating
Creative communities in film are experimenting and collaborating with AI tools, finding the right balance between automation and human creativity. Similarly, new ecosystems of B2B professionals are forming to redefine how business relationships work in an AI-dominated landscape, with cross-functional revenue team leaders bridging traditional silos.
Future Business Development Horizons
Universal Pictures sees AI creating space for more adventurous storytelling. For B2B professionals, AI creates space for new strategic roles like:
- Revenue Enablement Specialists
- AI Sales Integration Specialists
- Customer Success Architects
- Causal Analytics Experts
New Forms of Business Relationships
Just as filmmakers explore personalized and interactive experiences, B2B relationships are becoming more transparent, data-driven, and mutually beneficial. The shift from persuasion to proof means that business relationships will be built on demonstrable value rather than marketing claims.
What is Your Path?
The parallel is clear: just as Universal Pictures is embracing AI to transform storytelling while preserving the human creative spark, successful B2B professionals must embrace AI to transform business relationships while preserving the human elements that truly matter.
Your path forward isn't about resisting this transformation, but designing how AI serves your human-centered business development process. The question isn't whether to adapt, but how quickly you can transform your approach to remain relevant in an AI-dominated future.
ACTION!
- David
617-331-7852
David@DavidCutler.net
Growth Actions: www.DavidCutler.net
Web3 Applied: www.TruthRefinery.com
