"Brand"

Leave your mark.

Branding cattle was violent but necessary. 

Own your position in memories.

Be a "Category of One" in their minds.

Who are you?

Why are you?

What do you stand for?

Why you... Why now.

Unique Value Proposition. 

Strategic Sweet Spot.

Differentiation ... 

Compared to what?

- Your competitors?

- Other alternatives?

- Doing nothing?

What do you deliver? 

Saving money? Saving time?

Making money?... Because he can't make time.

What are you delivering now?... The first impression? The second? During the random customer Journey?

Attribution is a bitch. Understand with empathy and sympathy. (When was the last time you went through your own onboarding process?)

"Origin Stories" give context and drama that people want to listen to, remember, and share.

Customer testimonials can be powerful. They start by being worth talking about. It's mutual. To get referrals by making them.

Your Brand builds trust, creates emotional connections, and makes you memorable.

Be found.

Be proud 

Brand.

Talking about this with me and your customers is revealing ...  sometimes painful ... always helpful.

David

617-331-7852
David@DavidCutler.net
Growth Actions: www.DavidCutler.net 
Web3 Applied: www.TruthRefinery.com