2024 Sales Almanac


See top trends from 100 sales and CS voices on LinkedIn in the 2024 Sales Almanac.

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Compiled by the happy and helpful people at Flowla.com ... Client-facing workspaces for Interactive, personalized experiences to provide all your value in one place, onboard on autopilot, and win more deals.

Key point:

Since, software has become commoditized, products are no longer the stars of the show — it's the buying experience that steals the spotlight.


Here are a few great quotes about what to watch for in 2025:


I would say that more than ever, companies need to interview their customers, use Al to analyze the insights, craft the messaging based on those insights, and use Al again to analyze the messaging to make sure they nail it.


Mafalda Johannsen



Al is the biggest trend. I think we will see a jump above just creating summaries but Al tools that will analyze customers behavior, engagement, assess risk and even create new product capabilities such as integrations.


Nir Kalish



In the last two years Al been used to send thousands of emails a week across 10+ inboxes - and now we're experiencing "the great ignore". Now even the most personalised outreach has a hard time getting read.


I see buyers turning more towards their peers in communities to get answers instead of talking to Sales. Places where outreach is frowned upon, but enablement is welcomed. Companies who invest in materials that are actionable and easily shareable will have the advantage.


Viktor Hatfaludi



In 2025, sales enablement will be all about using Al to personalize everything, working closely with other departments to ensure alignment, focusing on customer success to shift to true revenue enablement, creating interactive content in the flow of work, and keeping that human touch with empathy-driven coaching!


Steffaney Zohrabyan



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