Sales is Back. Thanks to AI!
Your Opportunities.
Your Obligations.
The data is clear: McKinsey reports that 75% of B2B buyers now prefer digital self-serve and remote human engagement over face-to-face interactions. Meanwhile, sales teams using AI-powered tools are seeing a 50% increase in leads and appointments, according to Harvard Business Review.
There are lots of new options... Including your role in designing your own AI Agent "Co-Pilot Assistant"... or one will be your replacement.
Harsh?
Because the robots are out of the bag!
We all need to reassess what we can change and what to bring along from our experiences.
This is what we talk about in our weekly sessions about Adaptive Sales Tactics: Human Insights + AI Power = Market Growth
Every Wednesday at 12:00 Noon Eastern Time.
Reach out for a link to join us.
R/Evolutionary Topics...
Our reliable friends at Forrester have given us plenty to talk about In their 2025 predictions for B2B Marketing and Sales:
Here's a summary...
Sales is Back. Thanks to AI.
Forrester's 2025 predictions are already coming true.
The B2B sales landscape is undergoing significant changes. With over 50% of large transactions expected to be processed through digital self-serve channels, sales teams must transition from transaction processing to creating positive buying experiences.
On our weekly discussion (podcast, show, workshop, bitchfest, solution session... whatever it becomes that week) we dig into how salespeople can blend traditional methods with innovative technology and techniques to thrive in this new environment.
Hot topics:
1. Digital to Personal Transformation
Our conversations focus on optimizing digital channels while enhancing personal engagement. Sales teams must navigate new methods to build meaningful relationships that foster trust and loyalty This requires new methods in a market where younger buyers consult multiple external influencers before making decisions.
2. Embracing Customer-Centric Strategies
Our workshops guide Sales, and adjacent departments, in adopting customer-focused approaches. Leveraging AI's data analytics WITH human curation and synthesis facilitates delivery of more accurate and personalized experiences.
The result is meeting unique client needs to discover the most relevant problem solving methods ... leading the way to BETTER deals and revenue growth.
3. Harnessing Influencer Engagement
Buyer decision process are expanding with the constant growth of digital interconnections. By recognizing the dynamics of new "trusted voices," we assist sales teams in integrating influencer strategies into their outreach efforts. This approach expands reach and credibility, particularly among younger buyers who value external opinions.
4. Maximizing AI Integration for Success
The best methods ensure that AI investments are strategically aligned with realistic ROI expectations. We support sales teams to harness AI's potential to enhance decision-making and operational efficiency, boosting overall effectiveness and avoiding premature scaling back of AI investments.
Join us at to navigate these market shifts confidently. Our engaging and functional workshops provide the strategies you need to adapt and excel in this new era of B2B sales.
Here is another reality-check reference to the ongoing dialogue about how Sales and Marketing still haven't figured out how to work together, or even play together, or even like each other.
Lastly, check out a summary of our latest "AI for Sales Leaders" Workshop.
So... Join our forum to transform your career and unlock new levels of success... together.
Please reach out to be invited.
David
617-331-7852
David@DavidCutler.net
Growth Actions: DavidCutler.net
Web3 Applied: TruthRefinery.com
(Thank you for the image Calvin and Hobbs and Mr. Waterstone)
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