80/20 = Act/React

This is a good balance of your focus for just about everything... from throwing a Frisbee to what you are thinking when you act on a task.

The keyword is act.

Don't think about it too much. Just do it.... And then react with iterations to optimize.

We have a silly word for it: thiDOnk

Some examples for business developers:

Sales: 80% listening, 20% pitching

Traction: 80% distribution, 20% product

Growth: 80% retention, 20% acquisition.

Revenue: 80% existing customers, 20% new leads

Viral growth: 80% reducing friction, 20% incentivizing sharing

Market positioning: 80% owning a niche, 20% broad appeal

Roadmap: 80% market pull, 20% vision push

Team management: 80% context setting, 20% dire orders

Marketing: 80% word-of-mouth, 20% paid ads

Pricing experiments: 80% positioning tweaks, 20% actual price changes

Brand building: 80% customer experience, 20% logo design

Community building: 80% empowering users, 20% company-led initiatives

Product: 80% core features, 20% nice-to-haves

Time: 80% executing, 20% strategizing

Insights: 80% user feedback, 20% user behavior

Pricing: 80% value perception, 20% actual costs

User onboarding: 80% aha moments, 20% feature tutorials

UINX: 80% intuitive flow, 20% aesthetic appeal

Customer interviews: 80% observing, 20% asking

Founder time: 80% working on the business, 20% in the business

ThiDOnk 80/20

David

617-331-7852
David@DavidCutler.net
Growth Actions: www.DavidCutler.net
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