Why The Marketing Funnel Is Dead (And How To Evolve)
Superfan marketing is a strategic shift that prioritizes deep understanding and engagement with the real VIPs of the brand: superfans. In the post-cookie landscape, marketers are being called back to the basics: truly and profoundly understanding their consumers, brand positioning and product-market fit....
... These superfans, the most engaged and loyal customers, are at the heart of this approach. Putting prospective superfans at the forefront of marketing strategies is about investing resources to delve into the depths of what makes them tick. This means understanding their specific needs, preferences and behaviors and then tailoring your messaging and strategies to resonate with their unique consumer DNA. Here's how:
David
Growth Strategy & Actions
www.TruthRefinery.com
617-331-7852
david@davidcutler.net
www.DavidCutler.net
