What works now?
Are you enjoying the ride?
One way to keep your sanity is to accept that you can't stay ahead of this velocity of change... But you can pay attention to the right stuff so you don't fall behind.
It's easier to be both a fan and a critic when you have those sessions with your trusted challengers ... Weekly... Right?
I'm happy to invite you to So great ones.
One of our recent arguments... Umm ... Discussions ... was about the "role of logic in decision-making."
Yeah, that's what I said.
Give me a call after you take a look at www.logictry.com
Another related ongoing going topic is "what works now?"
Years ago we used an interesting spreadsheet that ranked the sales value and costs of multimedia customer engagement - phone vs mail vs ads vs meeting vs etc. Check it out and have fun with the sorting function.
About that time we dug into the data
Here's a summary with the, now obligatory, inclusion of artificial intelligence:
the importance of combining "Social" elements with existing communications and Customer Loyalty programs.
The key takeaway is achieving "Full Customer Engagement" by reaching your audience where they are and building a smart communication process.
To enhance your strategies, consider incorporating new functions of artificial intelligence (AI). AI can streamline personalized services by efficiently scaling the process of understanding and valuing your customers. Implement tech services to adapt to the changing buyer landscape, making sure your message is interesting, creative, and shareable across various platforms.
For a practical approach, explore the AIDAR process in your training sessions:
Awareness: Admit your real value and creatively encourage customers to learn more and take action.
Interest: Know your customers by actively listening, using tech services to scale personalized service efficiently.
Decision: Meet customers where they want to be, whether in-store, on the web, on their phone, or at events.
Action: Craft an engaging and shareable message, combining fun, value, and tech tricks.
Retention: Commit to a new strategy for both quick wins and a long-term system to keep customers happy, sharing, and buying.
The fun really starts when we apply it to your particular situation... priorities, capabilities, gaps, options.
David
