Customer demand IN LinkedIn

Your B2B marketing plan just got focused... Create more content INSIDE LinkedIn...

1. MINDSET - Transition from lead gen to demand gen. Because social networks are awareness channels, not intent channels, the optimal tactic is to CREATE DEMAND.

2. STRATEGY - Understand your buyers deeply and then get focused on telling a business story that drives business outcomes. Because 99.6% of people never click, focus on telling your story IN THE FEED instead of a link away on a landing page.

3. METRICS - Add new ways to measure these programs because attribution software will not properly track the effectiveness. Designed your content to inspire participation, conversations, and sharing.

4. EXECUTION - Google Ads is basically a set it & forget it channel. But in social, you need to be constantly producing & distributing new content and stories. 

You'll need new talent, new processes, and less red tape to give your team the freedom to be creative & find new ways to connect with customers.

Thanks (again) Chris at Refine Labs

Let's discuss your production of promises and processes...

David
Strategy & Actions
617-331-7852
david@davidcutler.net
www.DavidCutler.net

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