Love loyalty
Since you're interested in Web3 for Brands...
Here is an exceptional excerpt about loyalty programs done right:
Web3 represents a foundational shift in the ways people organize and engage-not just with one another, but also with Brands.
Brands that engage with their co-owners, co-creators and tastemakers will ultimately succeed at building desire and brand longevity outside of the typical loyalty program.
The value chain of marketing will shift from linear, top-down, to circular, bottom-up models - from purely social towards socioeconomic...
...with new models of collaboration, co-creation, ownership & incentivation.
Read more about what I like to call the Cooperative Economy...
