Learn LinkedIn Love




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Here are a dozen tactics to optimize your LinkedIn posting strategy.

  • Your #1 goal is to add value to your audience while fostering meaningful interactions. 
  • Your OTHER #1 goal is to us these tactics to convince the LinkedIn algorithm that you deserve more exposure and... LinkedIn Love.

1. Content Strategy: 

Develop a series of connected posts that tell a coherent brand story. Ensure each post provides valuable insights or information related to your industry, showcasing your expertise and helpful opinions.


2. Consistency: 

Maintain a consistent posting schedule to keep your audience engaged. Regular posting helps improve visibility and engagement with your content. After you see results with weekly posts, you will want to do increase your capabilities to daily.


3. Engaging Content: 

Addressing specific pain points or interests can encourage more meaningful interactions and discussions. 

TIP: Share your "Spiky POV" =  Something you believe in that is surprising and true!

4. Visual Appeal: 

Incorporate eye-catching visuals, images,  infographics, and definitely videos... to be better understood and, to make your posts stand out in users' feeds.


5. Hashtags: 

Use a few relevant and trending hashtags to expand the reach of your posts to a wider audience interested in similar topics.


6. Call to Action: 

Include a clear CTA in your posts, encouraging users to like, comment, or share. This gives you something to measure while prompting engagement that will increase the visibility of your content.

TIP: Think like Linkedin... they want to keep people there... so don't always have links to your site. Cross-link to your other Linkedin content.


7. Engage with Comments: 

Respond promptly to comments on your posts, fostering meaningful conversations. This signals to the algorithm that your content is valuable ... and rewards you with more distribution to your network and adjacent Connections.


8. Network Engagement: 
Engage with other users' posts by leaving thoughtful comments. This can create reciprocity and increase the likelihood of others engaging with your content.


9. Long-Form Content: 

Write articles, a LinkedIn Newsletter, and deeper posts that delve into industry insights or trends. Takes stands... get real... EARN your position you as an authority in your field.


10. Tag Relevant Connections: 

Use @name to tag relevant connections in your posts (only when appropriate), notifying them with a link ... making it easy for them to like or comment.


11. Leverage LinkedIn Features: 

Test LinkedIn features like polls, document attachments, and LinkedIn Live to diversify your content and engage your audience in different ways.


12. Track Analytics: 

Monitor LinkedIn Analytics to understand which posts are performing well and adjust your content strategy accordingly.


Authenticity BONUS:

It's OK to reach out to partners, friends, or colleagues to encourage them to engage with your posts through comments or shares.  But the Algorithm knows this trick and will still assess for true interest. Simply, you will be rewarded by adding real value. 


Call me to talk thru your options

David

David Cutler
617-331-7852

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