Trusted Challengers Help You Adapt and Grow

Who do you trust to help you adapt and grow?

We are industry specialists that provide unbiased direction from the all important external perspective. We inform and connect across your ecosystem.

We come from all walks of life and business... but we share one common value to you ... We earn our role as your Trusted Challengers.

Many of us are the best kind of sales person.

Think about your best team. Each of you earned each other's trust AND were challengers of the status quo and (not so) "best practices. You strived for better methods across your projects, including business development. You appreciated this in a world where opportunities go to the most adaptable methods and models. We have people like that.

We qualify the most reliable consulting sales people with deep domain expertise. 

Their value is unleashed by removing any biased sales incentive. Compensation is ONLY through your deployment from the agreed list of vendors we will be assessing and choosing from.

We strive to provide a safe environment to learn, share, and collaborate. By encouraging this "Safe Debate" we can collaborate ONLY with true goals and issues ... and harness the uniquely valuable insights from a holistic perspective across the industry.

Our mission is the relentless commitment to a holistic ecosystem. We align and interoperate for efficiency of production and promise. NO SILOS as we acknowledge contributions and conflicts. Remember that great Customer Experiences come from consistent engagement across buyer journeys and your company's systems.

THE CODE - Between Buyers and "Trusted Challenger" Sellers...

1) Buyers will insist that their sellers be customer success advocates and problem-solvers that maintain an agreed-upon level of interaction to insure consistency of promise … for end-to-endless customer success. 

2) Sellers acknowledge and disclose a holistic assessment of
  • the client's real needs
  • the real buying decision process
  • across their company and adjacent intersections
  • their actual experience solving problems and what still needs solving
  • their own team’s strategy between Product, Marketing, and Sales
3) Increasing value = Retention = Cross selling opportunities

These deeper insights provide opportunity for new functions, products, 3rd party partners.
As part of Account-Based Marketing and “flipping the funnel” you accommodate the need 
for support and collateral during the buying process up and down the funnel

A few concepts included in our next conversation:

  • Customer Success Advocates
  • Impartial Advisors
  • Conscientious Consultants
  • Recommendationists
Let me know if you see or question this value as we develop new methods and models to inform and connect an experience that practices what we preach. This post will become...


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