Creative Technolo.Gist

Scott "Supergraphic" Brinker outlines the types of Marketing Technologists you need to hang out with ... y'know, to take advantage of that Digital stuff. 

Check out https://chiefmartec.com/2020/01/marketing-technologists-martech-roles-archetypes/#comment-505898

Since the goal to all this is Sales, he writes this and the below graphic:
Marketing technologists also interface with other departments beyond marketing: sales and customer success for external-oriented activities; IT, finance, and legal for more internal-oriented ones. Especially in digital businesses, there’s a tight intersection between these roles and the product organization — this is where a lot of “growth”-titled positions tend to live.

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