Better Ways For Consumers To Experience Brands

Paul asks the right questions about shifts in Marketing... and Glenn provides clear and compelling answers. Here is a key excerpt:
"We're at a pivotal time where many of our clients are asking how to take a brief emotional connection a consumer might experience with a brand – perhaps through a small creative idea or execution – and turn it into an ongoing, experiential relationship.
An emotional connection is the cornerstone of a consumer's relationship with a brand; you won't see much success spurring people to action or believing in a purpose without the foundation of an emotional and compelling relationship."