Hey CMOs... Truth hurts?

3. Marketers often don’t add meaningful value to the firm. Innovation—and the creation of real value—is often managed by operations. Marketers often create—and don’t take this the wrong way—“less than real” value. It isn’t meaningful or sustained value.


https://www.forbes.com/sites/kimberlywhitler/2016/01/19/why-few-marketers-are-invited-to-join-boards-of-directors/#2383d2c924a4

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