CIC - Be Curious

Hey Dougan - Great to see you in action! Thanks for the quick chat and inspiration for these below ideas for CIC...

The goal?

To deliver the message about the value of CIC/Venture Cafe and increase occupancy of successful tenants... Easy!

But first... what is the real value?... what motivates which prospective tenants?

Like her t-shirt says, how are you, specifically "Connecting Innovators to Make Things Happen?"  

 I am talking about Marketing. There, I said it.

VentureCafe is a great concept of great events and hospitality. There are unlimited opportunities to optimize these sessions by focusing on the attendee and sponsor experience ... AND agendas before, during, and after. The Corporate Innovation event was an impressive first attempt.

So, here is an idea to get us started:

Let's create multimedia promotional case studies of successful collaborations between CIC tenants - re-enact and document engagements at scheduled events, random/repeat Venture Cafe meetings, and CIC-facilitated introductions. Leverage bizdev from, as Tim calls it, "The Density"

 4 Elements:

1) Encourage and enable tenants (with an online gallery?) to share stories for community pride and a self-promotion PR machine... while solidifying our desire to stay tenants!

2) Demonstrate that we are here because we recognize the unique benefits of CIC. We are curious and open to learning about options. We raise our hands for help. We help others because givers gain (and learn beyond our core silos). Brand idea = "CIC - Be Curious" 

3) Team Support - Community Leaders are CIC's most powerful differentiator to alternative workspaces ... when these awesome people start actively looking for ways to facilitate business solutions for individual tenant needs, CIC's reputation will flourish beyond ALL other options.

4) Connect the connectors - Gather the best CLs and the most zealous advocates already here. They will have great CIC stories and would benefit from showing their participation. Collaborate on ways to harness their ability to help without harassing.

We got some community feedback in a whiteboard session here in the 5th floor Midtown kitchen...

I captured a few conversations about the "CIC Value" and why we are here: Growth/Revenue for all... Connecting the Density... Community Leaders as Advisors and Connectors ... and the obvious opportunities about all of us being quantified lab rats... 

The opportunities to leverage are happening all around us Let's get meta... and share some awesome "Overheard in the halls of CIC" stories...  

FYI - Share this post at


David Cutler
Managing Director at Creative Chaos - 5th Floor - 1 Broadway CIC/Kendall

Does this logo deserve a "Caption Contest"