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Who are the most the Client-Centric Partners?

Thanks AdAge for commentary on the fight for business budgets across our industry. The winners will be the most client-centric Partners.

Here is their latest POV:

"(Agencies)... must manage marketing across devices and serve customized ads to specific audiences based on real-time analysis of constantly changing data. That data must inform creative, CRM and media buying strategies tied to new commerce and brand experiences. At the nexus of this confusing and continually evolving mashup of business operations and marketing are clients, who need a partner to help them stave off their own impending winter.

The question is, who will be that partner? Will it be the holding companies as we know them today, like WPP, Omnicom and Publicis Groupe? Will it be a consultant like Accenture or a media owner or e-tail giant? A marketing services specialist that does not exist today or even a mobile carrier?"

Some thoughts from interviews...

http://adage.com/article/print-edition/agency-future/30…

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