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Huge Future for Transformation

Inspiring excerpts from Matt Weiss of Huge about wanting more after an ANA Master session:

From: https://www.linkedin.com/pulse/innovation-ad-vertising-matt-weiss/


I wanted to hear more of those kind of stories about marketers who leverage new techniques and skills to create a competitive advantage in the marketplace.

... stories of transformation... How technology and user insights come together to create entirely new experiences that reduce friction, solve problems, entertain, engage, enlighten and generally create new value

It certainly is my focus everyday - to create experiences that transform brands, grow businesses and make people’s lives better.

...leverage new techniques and skills to create a competitive advantage in the marketplace.

Today, speed, agility, innovation, lateral thinking, business strategy, a maniacal focus on user needs (and yes, integrated marketing of course) drive results. Brands with a powerful reason for being, human-centered, with technology and product…

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